KEYNOTE

Leadership in Times of Crisis

Speakers:

Joe Don Zetzsche and Kate Penn

How do you lead your business through this unprecedented time and move from reacting to trauma and crisis to creating more strategic, meaningful and ultimately productive relationships with your team? How do you create a new framework and find ways to let go, move on and reimagine who you and your business might become? What do you do as a leader when you just don’t have all the answers? Join Joe Don Zetzsche, director of H-E-B’s BLOOMS Flower Shops, and Kate Penn, CEO of the Society of American Florists, for a conversation about what strong leadership looks like today and why it matters.

PANEL DEBRIEF

Leading Your Business through Change

Moderator:

Laura Shinall, Syndicate Sales
 

Panelists:
Cheryl Denham, AAF, AzMF, Arizona Family Florist
Michelle Castellano Keeler, AAF, Mellano & Company
Brad Levy, Allen’s Flowers & Plants
Liza Roeser, FiftyFlowers

After the conversation with Joe Don Zetzsche and Kate Penn, floral industry leaders will dig into the resources and perspective they tapped into as they made some of the hardest decisions of their careers. They’ll talk candidly about missteps, lessons learned and the key indicators they rely on now — and they’ll share some of the habits and strategies they’ve adopted or adapted over the last few months to become more effective leaders for their teams.

ROUNDTABLES:

After the panel debriefs, engage with your peers on some of the key topics addressed in breakout rooms and virtual roundtables. These small, informal sessions are an ideal way to discuss ideas more fully and share and connect with other industry members.