MONDAY, JULY 27
2PM - 3PM EST
WELCOME & KEYNOTE
THIS SESSION HAS ENDED
Consumer Behavior in a COVID and Post-COVID World
Jim Dion, Dion Co.
How will consumer behavior continue to evolve in a time of physical distancing? In what ways will the pandemic reshape where, when, why — and how— consumers buy goods and services? For business owners who want to survive, answering such questions is key, and hope alone is not a strategy, says author, speaker and retail consultant Jim Dion of Dion Co. During this dynamic, thought-provoking presentation, Dion will leverage his research in human psychology and experience advising legacy brands through periods of intense change — including The Ritz-Carlton Company, Harley-Davidson Motor Company and Hummer — to share insight on the important lessons the current crisis already has taught retailers and how business owners can position their operations to be on the leading edge of changes in consumer spending and habits. Dion, a speaker at past SAF conventions, brings both a deep understanding of the unique challenges facing the floral industry within the context of the overall crisis — and fresh perspective on how to see some of those obstacles in a new and empowering light.
Jim Dion, Dionco, Inc.
Dion is a speaker, consultant and the founder and president of Dionco Inc. in Chicago. He is the author of several best-selling books including “Retail Selling Ain’t Brain Surgery” and “The Complete Idiot’s Guide to Starting and Running a Retail Store.” He holds a master’s degree in psychology, a doctorate in industrial psychology and brings more than 45 years of progressive retail experience working at Sears, Levi Strauss and Gilmore Department Stores and consulting for brands such as The Ritz-Carlton Hotel Company, Harley-Davidson Motor Company, Hummer, Bata, The Hat Shack, and Living Well.