THURSDAY, JULY 30
2PM - 5PM EST
Leveraging the “Localvore” Movement
Stacie Lee Banks, AAF
Lee’s Flower and Card Shop, Washington, D.C.
Since the onset of the pandemic, the “buy local” movement appears to be growing stronger and even more relevant among consumers who care about their communities and want to support area small businesses. For decades, Lee’s Flower and Card Shop has been at the center of its community in Washington, D.C.’s historic U Street corridor. Join sisters and co-owners Stacie Lee Banks, AAF, and Kristie Lee as they share some of their experiences so far from the pandemic and social upheaval — and talk about how they are drawing on the foundation of their brand as a community-oriented local business to push through the chaos.
Building Community and Connections for Your Business
Susie Bachman West, Bachman’s, Inc.
John Burk, DVFLora
Sally Kobylinski, In Bloom Florist
Valerie Lee Ow, J. Miller Flowers
Sandy Schroeck, AIFD, PFCI, Len Busch Roses
Industry members who have created strong bonds with their local communities will expand on the keynote session with a conversation about how floral businesses can better cultivate partnerships and networks among area businesses, civic groups, individuals and more. They’ll share insight on why those connections are even more important today and give advice on how tools such as great storytelling can help business owners find new pathways to stand apart, finance projects and build toward the future.
After the panel debrief, engage with your peers on some of the key topics addressed in breakout rooms and virtual roundtables. These small, informal sessions are an ideal way to discuss ideas more fully and share and connect with other industry members.