KEYNOTE

How Will COVID Impact Consumer Flower Buying?

Speaker:

Charlie Hall, PhD., Texas A&M University

 The Society of American Florists and the Floral Marketing Research Fund recently commissioned a consumer poll to determine how consumer floral buying behavior may change in the wake of the pandemic. Will flower budgets shrink? Will consumers purchase less frequently — or more frequently — than in the past? What are the top factors that will influence flower-buying in the next six months? Safety protocols? Budget? Be among the first to hear the results of this survey — and what they mean to floral businesses moving forward — from industry economist Charlie Hall, Ph.D., of Texas A&M University.

PANEL DEBRIEF

Responding to the New Realities of Consumer Flower Buying

Moderator: 

David Boulton, AAF, PFCI, Flowers by George

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Panelists: 

Tim Farrell, AAF, AIFD, PFCI, Farrell’s Florist

Gustavo Gilchrist, Kennicott Brothers Company

Seth Goldman, Urban Stems

Holly Heider Chapple, The Chapel Designers

Debora Steier, Albertsons Companies

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Following Dr. Charlie Hall’s keynote presentation, a panel of industry experts will explore the practical implications of key findings and share how they are thinking through opportunities and challenges presented by some of these shifts in behavior. Attendees will have the chance to engage more deeply with key points made during Dr. Hall’s session, through the lens of decision makers representing different industry segments.

ROUNDTABLES:

After the panel debriefs, engage with your peers on some of the key topics addressed in breakout rooms and virtual roundtables. These small, informal sessions are an ideal way to discuss ideas more fully and share and connect with other industry members.