SCHEDULE

WEDNESDAY, JULY 29

11AM - 5PM EST

Overall Theme:

Online Strategies: Leverage Your Web Toolbox

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The COVID-19 pandemic turned millions of consumers into more regular online shoppers almost overnight. Most experts say that, even as restrictions ease and retailers reopen physical spaces, the habits shoppers have learned over the past few months (picking out groceries via an app, grabbing dinner curbside, ordering birthday gifts with a quick tap on their laptop or phone) likely are here to stay.  What does that mean for florists looking to attract more people online, improve user experience and convert more sales? Some of the industry’s top website providers will review lessons learned from the crisis, share strategies florists can implement and discuss some of the newest tools available to drive online business.

Maximize Social Media to Increase Engagement,

Reach and Website Clicks 

Speaker:

Renato Sogueco, AAF, PFCI, vice president digital strategy and education

 

Social media marketing is a must-do which requires quality staff time to do it right. Because of the time investment, be sure you are maximizing your posting processes to ensure you get the most reach and engagement. In this session, learn proven posting methods for reaching more potential customers on Facebook and Instagram. You’ll also hear strategies on how to generate more relevant clicks back to your website from Facebook and discuss the importance of Facebook/Instagram Advertising.

Digital Techniques & Storytelling 

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Speaker:

Jamie Adams, marketing director

 

Digital storytelling is about making connections, having conversations and becoming a relatable personality instead of a business entity. This session will cover the storytelling tools all florists have at their disposal, including website content, images, video, social media platforms and physical storefronts, to compel more customers to buy more flowers.

The Blind Flower Design Challenge

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Speakers:

Sarah Campbell and Jordan Marx, Intrigue Designs and Intrigue Teaches, Annapolis, Maryland;

Bron Hansboro, The Flower Guy Bron, Richmond, Virginia

 
With so many shoppers online, now is the time to focus your energy on attracting new customers and carving out an online retention strategy. Participants will hear about tactics related to SEO optimization and website backlinks to help boost organic traffic online, and they’ll learn approaches for driving  new customers to their sites via paid opportunities, including ad strategies for Google, Yelp and Facebook. The session also will cover email marketing and loyalty program that help encourage repeat purchases.

Tactics for Leveraging High Traffic 

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Speaker:

Kirby Ryan, senior director
 
With so many shoppers online, now is the time to focus your energy on attracting new customers and carving out an online retention strategy. Participants will hear about tactics related to SEO optimization and website backlinks to help boost organic traffic online, and they’ll learn approaches for driving  new customers to their sites via paid opportunities, including ad strategies for Google, Yelp and Facebook. The session also will cover email marketing and loyalty program that help encourage repeat purchases.

Streamlining the Online Buying Experience

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Speaker: 

Joe Vega, co-founder 

The floral industry doesn’t adhere to the practice of simply pushing product. It is an emotional industry, present in every important milestone a human being could have.  As a florist, you have a valuable talent for translating emotion into art. Every interaction is an opportunity to make a connection between two people and strengthen relationships. The key to a successful, profitable website is to provide visitors with great user experience. Users must feel comfortable, secure and free of frustration throughout their experience, from start to finish. This session will share strategies on how you can make that happen.

Stop Neglecting Your Online Presence!

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Speaker:

Sundaram Natarajan, CEO

 

In this session, learn why it’s more important than ever to take a proactive approach on the Internet, keeping your online profile up to date and fully understanding what your customers see on your digital space — and how they interact with the content there. Find out how and why you can stand apart from competitors and learn tactics on how to compete more effectively for online business.

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