WEDNESDAY, JULY 29
1PM - 1:40 PM EST
Ball Cut Flowers | The Blind Flower Design Challenge
Tactics for Leveraging
CLICK HERE: 1:40PM
THIS SESSION HAS ENDED
The Blind Flower Design Challenge
Sarah Campbell and Jordan Marx, Intrigue Designs and Intrigue Teaches, Annapolis, Maryland;
Bron Hansboro, The Flower Guy Bron, Richmond, Virginia
With so many shoppers online, now is the time to focus your energy on attracting new customers and carving out an online retention strategy. Participants will hear about tactics related to SEO optimization and website backlinks to help boost organic traffic online, and they’ll learn approaches for driving new customers to their sites via paid opportunities, including ad strategies for Google, Yelp and Facebook. The session also will cover email marketing and loyalty program that help encourage repeat purchases.
Sarah Campbell and Jordan Marx, Intrigue Designs and Intrigue Teaches
Campbell is the founder of Intrigue Teaches, a floral education company and Intrigue Designs, a luxury floral design company. Previously, she and right-hand-lady Jordan Marx have traveled the world teaching floral workshops, building wedding businesses and creating a strong, positive community of flower-lovers focused on sharing knowledge and spreading joy through blooms. In their most recent project, Campbell and Marx were semi-finalists on the new Netflix reality competition show, The Big Flower Fight. Now, they’re looking to share their journey and what they’ve learned with the world!
Bron Hansboro, The Flower Guy Bron
A master of the art of floristry, Hansboro provides bespoke design and styling experiences for events of all types. Intuitive customer service and a boutique business approach are paradigms of his brand. He is a wanderer of the world and a modern-day Renaissance man. He loves art, good wine, and great company, oh and of course flowers. His work with flowers is organic and his most natural expression. He lets the blooms whisper, and he listens. He lives by the simple principle, “be your best self,” and encourages others to join him in that philosophy.